Classical paideia meets modern coaching.

Augusta Academy was conceived at the Institute for Classical Studies at the University Carlos III in Madrid, an institute that has long been acknowledged for its excellence of scholarship, its high standards of conduct and its position of international leadership within its field.

The uniqueness of the program of character formation offered by Augusta Academy is underscored by the time-span and variety of settings in which the project of paideia has been tried and tested and proven to work, i.e. from classical antiquity to the present day.

Realizing that a modern university after all is not the proper place for the project of paideia, we have now set out to offer the benefits of paideia to private and public enterprises, where we believe that it can and will bring the most promising results.

From a long line of history's best and brightest, we at Augusta Academy take our inspiration first and foremost from the historic examples of Plato and Augustus. Inspired by their example and the tradition that they represent, we also see ourselves as belonging to the group of guardians of this tradition; the tradition of paideia.

As with any heritage entrusted to a guardian, the role of the guardian is to make sure that when the time comes to pass on the heritage it will have grown compared to the time when it was entrusted to him. At Augusta Academy we have taken this task upon ourselves with great solemnity and humility, but also full of energy and ambition; we wish both to honor those that came before us and to be of the greatest possible service to our contemporaries and the collectives in which we live and work for the sake of those that will come after us.

If excellence is the goal then no tradition can ever be enough in itself, because circumstances change over time; if the context for executing a strategy changes then so must the strategy in order to enable the same degree of success as did the old strategy before. Innovation and renewal is therefore necessary to get the most out of any tradition, and this in short is what Augusta Academy sets out to achieve through our unique and innovative combination of classical paideia with modern coaching.

Our goal is to become the modern embodiment of classical paideia. To reach this goal, we always strive to be the best version of ourselves as we work towards the unification of learning with doing and of potential with reality.

The Roman Emperor Augustus was fueled by an inner drive to excel, to achieve excellence. He put an end to civil strife, extended and protected the rule of law, combated corruption and brought peace and prosperity to a troubled society. In the personality of Augustus we find the unmistakable signs of a high character in the unification of intelligence with energy, bravery with justice, pride with humility and modesty with generosity. This is a combination of virtues no less useful today than it was in Augustus' own day.


The ancient Greek philosopher Plato was the founder of the world's first academy in classical Athens and the father of a tradition of critical thought and virtuous conduct. Plato was inspired by the example of his teacher Socrates to study himself, acquire knowledge and conduct himself with dignity and integrity as a wise and virtuous man. Plato was dedicated not only to a theoretical development of the project of paideia but also to the practical development of both his own character and that of his students and disciple.

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